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All StudioPress themes are built in the Genesis Framework. This is similar to a parent theme and facilitates the development of your child theme (the one you choose on StudioPress). By using Genesis you are allowing StudioPress to make ongoing updates to the Genesis Framework which keeps your website running smoothly. It basically helps with everything listed in this StudioPress review. You can learn about theme frameworks on this WP Beginner post. Rest assured, Genesis is among the top frameworks is respected in the WP community.
If you buy a StudioPress theme you should definitely join the Genesis WordPress Facebook Group. They are super helpful and the StudioPress team posts regular updates on new theme releases, tips, and other news about the Genesis Framework. If you have a question or issue related to anything Genesis, this is one of the most helpful Facebook Groups I have joined.
The StudioPress Pro Plus All-Theme Package includes all StudioPress themes for $499.95 + $99.95/year after. This theme pack includes all third-party and future themes in their collection. I found many higher paying gigs involve companies who want to use Genesis, so being a WordPress developer (and Genesis developer) can get you more clients in itself.
Performance-wise, Pro is one of the fastest themes on the market, both in the backend and in the frontend. This is thanks to the modern lean architecture. Themeco made sure it was as SEO friendly as possible. To this day, it never had a single security breach!
The initial release of X-theme was on October 24. 2013. We can see the whole update history in their official changelog. Soon after that it got the Visual Composer integration. Very quickly it became the fastest-growing and best selling theme on the Envato Market.
On April 10th, 2017, Themeco released its second theme called Pro. The main difference at the time was that unlike X, it had the Header, Footer and the Layout builder. Also it was not sold on the Envato market, but directly from Themeco.
You must have heard people complaining about getting very low mobile pagespeed results even on blank pages, with many popular themes and page builders. Pro is as clean as a whistle right out of the box. The web designer is responsible for the Core Web Vitals, but it is essential that the Theme itself provides us with a clean canvas. In 2021, Web Vitals got included in ranking factor.
Not all themes work when heavily optimized for performance. With X and Pro, a good thing is that you can go all the way in and combine all of its assets, (CSS, JS), it will still work just perfectly. If you are minifying, Pro is already minified so just make sure to exclude its assets from that. Double-minification is never a good thing. Under HTTP/2, you may test if concatenation (combining assets) is even needed. More small parallel requests may be better than a fewer big ones. That will depend more on your plugins setup.
To continue on SEO friendliness, the theme has a Schema powered Breadcrumbs element as well as Ratings and Testimonial elements with Schema. there is also a Snippet addon that can be enabled, allowing setting up Structured data types per each post type. Add WAI-ARIA roles in all templates that allows full accessibility, and the SEO picture is complete.
Pro from Themeco has a first-class integration with ACF Pro, which is bundled with the theme for free. This means that Pro can for example Loop the content of the the ACF Repeater field, or the Gallery field, or anything. It can access all ACF fields natively and directly: event the labels, along with the actual fields. Personally, I love to create an ACF Options page and throw all the global stuff there, such ac the company SVG logo, address, phone, working hours etc. Then I simply call them wherever I need them dynamically, and I can change them instantly from one place.
If you are not subscribed to WPScan Vulnerability Database already, you should be. Go ahead and check the popular themes on the market. You will find most of them had security breaches. But not X. And not Pro. They have a spotless security record from the day one.
In May 2020, five popular page builders and one (most popular) theme was reported having serious vulnerabilities. After that, again in August 2020 this most popular WordPress theme had vulnerability issues, along with its Page builder. Security is a serious thing. A builder that is probably the most popular one on the market has security breaches every 4 months on average!
Themeco always has an exciting roadmap. The next thing they plan to tackle is the Options reboot. They moved away from the WordPress theme customizer years ago and introduced Theme Options, but now they are going to revisit everything and introduce amazing new features. They also have some new mysterious cooperation announced. This Texas-based company is always full of surprises. :)
This technology cuts down the development time significantly. Unless you are in an organization with complex divisions and decision making, there is no need to build a mockup in XD, Figma or other Prototyping tools. Cornerstone builder works almost like those tools. The live prototype instantly becomes the final product. Surely it is one of the best WordPress themes on the market.
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